ACD | Design | Illustration | Photography
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Woods Canada

Creative Direction // Design + Layout

Targeting two groups of next-generation explorers who pursue a constant connection with nature — outdoor experts and modern-day adventurers — we helped build the foundation for Woods to reposition itself as a quality, trusted brand for serious outdoor enthusiasts.

The first step in helping bring this vision to life was a photoshoot on the frontier of the Canadian Yukon. We leveraged these new visual assets to create a robust, 75-page brand experience playbook in addition to a refreshed set of brand standards, establishing how the brand comes to life across key visual media and ensuring consistency across all touchpoints. 

Photography: Kevin Arnold // CD/CW: Charlie Laughtland // CW: Nicolette Engels // In-House Experts: Matt Glass + Jackie Stoesser // Agency Williams-Helde + HayterComm

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