Philips Sonicare became the world’s leading dental brand using a strategy based on endorsements and recommendations from the dental professional community.
A niche channel such as dental professionals, requires knowing your audience beyond a broad consumer base. Additionally, dentists are skeptics, and see right through fluffy marketing campaigns. To overcome these hurdles, we’ve developed omnichannel brand and product campaigns to educate and inspire the dental professional community.
CD/CW: Charlie Laughtland // CW: Nicolette Engels // Agency: Williams-Helde