Art Direction // Integrated Campaign
One of the most recognized names in RV and marine mobile adventure, Dometic helped invent the entire category of mobile cooling. When it needed a strategy to reach an entirely new market with the standalone Dometic CFX powered cooler, we were called in to develop a campaign that was part traditional advertising, part social outreach and part public relations.
Through an ambassador program of experienced real-life overlanders, we generated brand awareness and preference built on a foundation of personal, genuine recommendations.
See the first case study here.
CD/CW: Charlie Laughtland (Loki) // CD/CW: Craig Motlong (Andy + Jake) // In-House Expert: Matt Glass // Video: HandCrank Films (Loki) + Heavy Metal Concepts (Andy+Jake) //Agency: Williams-Helde + HayterComm