Cannes Lion Winner (Bronze) - Promo & Activation - 2011
Carrots. They're healthy. They're nutritious. They're boring as hell. Junk food doesn't have that problem with their extreme over-the-top ads and flavors.
C'mon, which would you rather eat? So how do we turn baby carrots from a boring, old veggie into an exciting, new snack? By beating junk food at it's own crazy marketing game.