Design | Illustration | Photography
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Baby Carrots: Eat 'Em Like Junk Food

Cannes Lion Winner (Bronze) - Promo & Activation - 2011

Carrots. They're healthy. They're nutritious. They're boring as hell. Junk food doesn't have that problem with their extreme over-the-top ads and flavors.

C'mon, which would you rather eat? So how do we turn baby carrots from a boring, old veggie into an exciting, new snack? By beating junk food at it's own crazy marketing game.

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