Design | Illustration | Photography
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Louisville Distilling Co.

Logo Design // Packaging

Inspired by legendary Master Distiller Lincoln Henderson’s lifetime spent crafting fine spirits, Angel’s Envy is his masterpiece. The 5% of spirit lost each year during barrel aging is called the “Angel’s Share.” After tasting his finished whiskey, Lincoln joked that he’d finally gotten a better deal than the angels. And so Angel’s Envy was born.

CP+B helped launch the brand back in 2010, where I designed the logo, bottle graphics, and illustrated the angel wings from scratch.

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